Monthly SEO Performance Report
Here's how your marketing
performed this month.
Reporting window: May 22 – June 28, 2026 · Compared to previous period
Phone Calls (This Period)
2
▲ 100% vs last period
Website Clicks via Google
13
▲ 117% vs last period
Google Search Appearances
175
▲ 22% vs last period
Search Console Impressions
20.3K
▲ 38% vs last period
The big picture: Your business is becoming more visible. Google is showing you to more people, more often — and the people who find you are clicking through and calling at a significantly higher rate than last month. The direction is clearly positive, and the most important actions (phone calls and website visits) both more than doubled.
Google Business Profile
Your Google listing in the real world
This section shows how your Google Business Profile is performing — the listing people see when they search for you or web design and marketing services in Bellingham. These are the actions people took directly from your Google listing.
Lifetime Lead Actions Since Oct 27, 2025
78
people took action on
your Google listing
Est. $117,000 in value generated
your Google listing
Est. $117,000 in value generated
11
Lifetime Calls
67
Website Clicks
$1,500 / lead
Estimated average project value used for calculation
📞 Phone Calls
Last period
1 call
This period
2
▲ 100% increase
Every call represents a real person who found you on Google and reached out directly.
🌐 Website Clicks
Last period
6 clicks
This period
13
▲ 117% increase
More people are clicking through to your website from your Google listing than ever before.
Listing Visibility
How often your listing appeared in front of people — either in Google Search results or on Google Maps.
Google Search Views
175
Times your profile appeared in Google Search results this period.
▲ 22% vs last period
Google Maps Views
34
Times your profile appeared in Google Maps this period.
▼ 35% vs last period
Market Opportunity in Your Area
180 people are searching for your services every month near Bellingham
Google estimates there are approximately 180 potential customers in your area actively searching for businesses like yours each month — representing roughly $270,000 in monthly revenue potential.
$270K
Est. monthly
market value
market value
💡 What this means
Your Google Business Profile is generating real results. Both phone calls and website visits from your listing more than doubled this month, which is a strong signal that your listing is becoming more compelling and reaching the right people. The dip in Google Maps views is worth watching — it may reflect a shift in how people are finding you (more direct search vs. map browsing), but it doesn't diminish the strong lead activity.
Local Keyword Rankings — Heatmap Audit
Where you rank for key search terms
These rankings show how your business appears on Google Maps when someone in the Bellingham area searches for specific services. Rankings are measured on a grid of locations — the percentage shown reflects how often you appear in the top 3 results. The "improvement" figure compares your ranking today to where you started in October 2025.
| Keyword | Baseline Avg Rank (Oct 2025) |
Current Avg Rank (Jun 2026) |
Top 3 Appearances | Improvement Since Start |
|---|---|---|---|---|
| seo services | 19.84 | 18.97 | ✓ 1.18% | ▲ 409.95% |
| website designer | 19.74 | 18.97 | ✓ 1.78% | ▲ 272.89% |
| reputation management service | 20.00 | 19.57 | ✓ 0.59% | ▲ 152.66% |
| social media agency | 19.88 | 19.56 | ✓ 0.59% | ▲ 148.99% |
| full-service marketing | 19.32 | 18.98 | ✓ 1.18% | ▲ 104.93% |
| online marketing services | 19.91 | 19.64 | — 0% | ▲ 63.59% |
| digital marketing agency | 19.24 | 19.15 | ✓ 1.78% | ▲ 36.17% |
| email marketing services | 20.00 | 19.89 | — 0% | ▲ 26.63% |
| web design agency | 18.36 | 18.48 | ✓ 2.37% | ▼ 29.69% |
| web developer near me | 18.05 | 20.00 | — 0% | ▼ 95.62% |
💡 What this means
8 out of 10 keywords have improved since we started in October — several dramatically. The term "seo services" has seen over 400% improvement, and "website designer" is up nearly 273%. These are genuinely competitive keywords in the Bellingham market. Two keywords — "web design agency" and "web developer near me" — have slipped slightly. The "web developer" term in particular had been your strongest early keyword, and its recent drop indicates increased local competition for that specific phrase. This is normal in local SEO and is something we continue to monitor and optimize for.
Google Search Console — Last 28 Days
How Google sees your website
Google Search Console shows how your website is performing in Google's organic search results — this is separate from your Google Business listing. It tracks how many times your site appeared in search results (impressions), how many times people clicked through, and where you're ranking.
Total Clicks
50
People clicked through to your website from Google Search.
▲ Up vs prior period
Total Impressions
20.3K
Times your website appeared in a Google search result this period.
▲ 38% vs prior period
Click-Through Rate
0.25%
Percentage of searchers who clicked on your result. Typical for agencies ranking in positions 20–50.
Avg. Position
~34
Your average ranking across all keywords. Position 1 = top of page 1. Room to grow here.
Clicks by Device
Desktop
41
clicks · 15,518 impressions
▲ 46% vs last period
Mobile
8
clicks · 4,712 impressions
▼ 38% vs last period
Tablet
1
clicks · 62 impressions
Minimal volume
Top Search Queries Driving Clicks
The actual phrases people typed into Google that led them to click on your site.
| Search Query | Clicks | Impressions | Position |
|---|---|---|---|
| profusion web solutions | 98 | #1 | |
| bellingham digital marketing | 279 | #37 | |
| bellingham seo company | 243 | #17 | |
| bellingham web design | 236 | #43 | |
| marketing agency bellingham | 226 | #42 | |
| seo bellingham | 224 | #37 | |
| bellingham seo agency | 212 | #21 | |
| small business seo whatcom county | 130 | #6 |
Top Pages Getting Clicks
Which pages on your website are attracting the most traffic from Google Search.
| Page | Clicks (This Period) | Clicks (Last Period) | Impressions |
|---|---|---|---|
| Homepage (profusionwebsolutions.com) | 38 | 26 | 2,139 |
| About Page | 5 | 5 | 441 |
| Social Media Marketing Services | 2 | 0 | 1,169 |
| Contact Page | 1 | 0 | 513 |
| Partner Page | 1 | 1 | 309 |
| Digital Marketing Agency – Bellingham | 0 | 1 | 3,649 |
| SEO Services – Bellingham | 0 | 0 | 3,351 |
💡 What this means
Your website is gaining organic search visibility — and the numbers are heading in the right direction. Impressions (how often Google shows your site) are up 38%, and homepage clicks rose from 26 to 38. The most significant opportunity: your "Digital Marketing Agency" and "SEO Services" pages each appeared in Google thousands of times but are generating very few clicks, because they're still ranking around position 30–31. As those rankings improve into the top 10, you'll see a dramatic jump in traffic. The term "small business seo whatcom county" already ranks at #6 — that's a near-term click opportunity.
Google Analytics — May 30 to June 28, 2026
Who's visiting your website
Google Analytics tracks real visitors to your website — where they come from, what they do, and how long they stay. This data gives us a picture of your total website audience, including people who found you from Google, social media, direct links, and other sources.
📌 A note on the numbers: You may notice that total active user counts appear lower than previous periods. This is a good thing — it reflects Google's improved filtering of automated bot traffic (often originating from locations like Singapore and China) that was previously inflating your numbers. The traffic you see now is almost entirely real people. That's why your engagement time jumped dramatically even as raw visitor counts appear to drop.
Active Users
1.4K
Real people who visited your website this period.
New Visitors
2.7K
First-time visitors to the site.
Avg. Engagement Time
36 sec
Average time a visitor actively engages with your site.
▲ 410% increase
Total Events
19K
Total interactions (clicks, scrolls, page views) recorded on the site.
🚦 Where Traffic Comes From (Sessions)
Direct (typed URL / bookmarked)
2,000
Google Organic Search
319 ▲19%
Email (Brevo campaign)
120
RSS Feed
41
Basecamp Referral
35
Facebook
26
📄 Top Pages by Active Users
Digital Marketing Agency
859
Full Service Digital Marketing
329
Free Marketing & Website Analysis
65
Digital Marketing Office
14
Full Service Digital Mar… (variant)
24
SEO, AEO, and GEO Explainer
11
Top Cities Sending Visitors
Moses Lake, WA
22
Domestic U.S. visitors — your core local audience
📍 Local
San Jose, CA
16
Tech-forward audience exploring your services
🇺🇸 Domestic
Singapore
301
High volume but very high bounce rate — likely bot or research traffic, not prospective clients
⚠️ Review Traffic
Ashburn, VA
83
Common location for data centers — may include automated crawlers
🔍 Mixed
💡 What this means
The quality of your website traffic is significantly better than the raw numbers suggest. Organic traffic from Google Search is actually up 19% — meaning more real people are finding you. The 410% jump in average engagement time tells us that the visitors landing on your site are genuinely interested and reading your content. The most visited pages (Digital Marketing Agency, Full Service Marketing) confirm that people are exploring your core service offerings. As your local Bellingham keyword rankings continue to improve, you should see consistent growth in U.S.-based local visitors.