SEO and AEO, email marketing, running your website, social media, and paid search are five separate specialties, and each one is somebody’s full time job. You already have a full time job. It is called running your business. So something has to give, and this is how you decide what.
Latest Digital Marketing Insights and Expert Strategies
Your homepage has about five seconds to convince a visitor to stay. The research behind that is humbling: people form a first impression of a website in as little as 50 milliseconds, before they’ve read a single word, and Stanford’s web credibility research found that 75% of people judge whether a business is credible based on its website design alone. Not your experience, not your reviews. The website.
Maximize marketing impact with AI trends that enhance efficiency and drive results. Learn how modern tools transform team productivity and strategy today.
If your rankings did something weird in July, it probably wasn’t your fault. In this month’s office hours we cover the ranking swings Google never confirmed, the new Search Console report, Gmail’s quiet new penalty for being ignored, and some social media hot takes. Plus answers to participants questions.
Your customers are already comparing you to someone else. Eighty-three percent of shoppers check at least two businesses before they buy anything, which means every customer who finds you is likely putting you side by side with a competitor whether you realize it or not. Most small business owners have never actually looked at that comparison from the customer’s side.
If you run a business, email is probably one of your most important tools. It’s how you send quotes, confirm appointments, follow up with customers, and stay in touch with your team.
Is your website due for a facelift, or is it time to start over? A refresh typically runs $1,500 to $3,000 and buys you 1 to 3 more years. A full rebuild runs $3,000 to $10,000 and lasts 4 to 6+ years. Guess wrong in either direction and you pay twice. This 20-minute session gives you the checklist to make the call yourself, before anyone quotes you a number.