AI summaries are breaking down our well thought out and important emails into a two line summary view. Two lines. That’s what many of your customers are reading — and then moving on. In this session, Patrice breaks down how AI email summaries are changing the way people interact with their inboxes, and what small business owners can do to make sure the right information still gets through.
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Every time someone places an order, submits a form, or signs up on your website, an automated email goes out. A confirmation. A welcome message. A receipt. These emails are the quiet infrastructure of your online business and for a lot of small businesses, a meaningful percentage of them never reach the inbox.
AI search tools like ChatGPT, Perplexity, and Google AI Overviews are changing how people discover businesses. Instead of scanning a list of ten links, users get one AI-generated answer — with a handful of cited sources underneath it. You’re either one of those sources, or you’re invisible in that result.
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