Dealing with Content Copycats

​Most business owners and marketers understand the importance of having unique, relevant content on your company website. Quality content not only helps you rank higher in the search engines, it also helps your user find exactly what they are looking for on your website or blog.

Creating unique content is a time consuming, creative process that often leaves people looking for a shortcut or an easier way to do it. Oftentimes, people feel that if an article or image is published online, it is free for the taking; that it can then be repurposed and republished without permission from the original author. Sadly, unique content is often copied and republished without the knowledge of the author. With the sheer vastness of the Internet, we would likely be none-the-wiser if our content was stolen directly from our pages and reused elsewhere.

In order to deter and potentially prevent copy-cats from taking your content without permission, we recommend doing the following things when uploading a new blog post or content to your site:

  • Share the new post on social media. A tweet with a link back to your website or blog post is an easy way to get a date and time stamp on a piece you have published. Not only will it help get more eyes on your content, it will serve as a digital time stamp.
  • Add sharing options to your post. They say that imitation is the sincerest form of flattery. If that’s the case, encourage readers to share your work using the provided links instead of copying it as their own.
  • Make sure you add the copyright symbol on all pages of your site or blog and to all forms of media that you publish (videos, audio, ebooks, images, etc.).
  • Add a Digital Millennium Copyright Act protection badge to your website. DMCA will provide you with a free badge to place on your website that offers some protection. Upgrading to the pro version offers more, but it is possible that just showing the badge would be enough for a would-be copier to find content elsewhere.

If you are curious to see whether or not your site has been copied, run a quick search with Copyscape to see what kind of results you get.  If someone is using your content without permission, it could be harming your search engine results.

About the Author Patrice w/ ProFusion

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