Most business owners and marketers understand the importance of having unique, relevant content on your company website. Quality content not only helps you rank higher in the search engines, it also helps your user find exactly what they are looking for on your website or blog.
Creating unique content is a time consuming, creative process that often leaves people looking for a shortcut or an easier way to do it. Oftentimes, people feel that if an article or image is published online, it is free for the taking; that it can then be repurposed and republished without permission from the original author. Sadly, unique content is often copied and republished without the knowledge of the author. With the sheer vastness of the Internet, we would likely be none-the-wiser if our content was stolen directly from our pages and reused elsewhere.
In order to deter and potentially prevent copy-cats from taking your content without permission, we recommend doing the following things when uploading a new blog post or content to your site:
If you are curious to see whether or not your site has been copied, run a quick search with www.copyscape.com to see what kind of results you get. If someone is using your content without permission, it could be harming your search engine results.