So, you have this awesome product and want to sell it to the people? But just having a great product isn’t enough, you need to have a platform to promote your product and market it.
Promoting your product online using Google AdWords is a great way to get your product seen. In fact, it has become a primary source of generating revenue for many online marketers.
Google AdWords is a type of PPC (pay-per-click) ad in which the advertiser or seller pays only when the ad is clicked. Google AdWords will help your product to appear on the first page of search engine results, allowing potential buyers to find your product, whenever they search for products similar to yours.
If your goal is to market your product to local buyers, focus on location targeting. This will help you focus on promoting your product to those people who are most likely to buy what you are selling from you. By advertising your product to shoppers near your shop, you increase your chances of making more sales.
Ensure that your Location Targeting is appropriate. The targeting area shouldn’t be too big or too small.
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When running Google AdWords, you must understand you will be paying for each unique click. So, you don’t want to spend your money on ads for visitors who aren’t interested in buying your product or are outside your local market.
Choosing the right keywords while running Google AdWords is critical to ensure your ad is shown tothose online shoppers looking for what you are selling. However, you should avoid using keywords that attract the wrong group of online shoppers. Your ad budget can quickly be exhausted by choosing the wrong set of keywords.
For example, if you are selling a product, you don’t want to attract those who are looking for advice, support, or repair guides. So, you want to avoid words like “reviews”, “maintenance”, “how to”, etc.
Remarketing or retargeting is a great method to promote your product, as it lets you inexpensively target users with a clear interest.
With retargeting you can advertise your product to those who have previously visited your site, bought a product from you, or may have abandoned their product in your cart, to invite them to re-visit your site. These retargeted ads will “follow them” as they browse other sites reminding them of your product.
Many improperly formatted Google AdWords ads point directly to your company’s website homepage. Your homepage may not be fully optimized with engaging and well-developed content, CTA (calls-to-actions), and details about the products you are selling, so it is much more effective to take them directly to a landing page that provides all the information a visitor needs to be able to purchase your product.
So, now you how and where to start promoting your product using Google AdWords, get out there and start creating your Google Ad campaign. The sooner you start, the sooner you will increase your sales.
If all of this still sounds a bit complicated or confusing and you want expert assistance in running your ads and marketing your product online, you can count on our digital agency in Bellingham. We use a full suite of Google AdWords tools and have the skills and knowledge to optimize your online marketing strategies.
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