Importance of a testimonial for a small business

Importance of a testimonial for a small business

Do you often find yourself wandering through the review section before ordering a product on Amazon? If yes, then you already know the importance of word of mouth. Similarly, Testimonials give credibility to your business and make you stand out from your competitors. Many people underestimate the power of feedback and testimonies; however, it can enhance your business’s appeal by attracting potential customers. 

Here’s why testimonials are essential for your company.

Builds Reputation

Brand image and reputation attracts more and more customers daily. When a business receives positive feedback with a five-star rating, it is more likely to increase its sales. Big companies leverage their reputation because of the strength of their large customer-base alone. In this competitive world, along with product recommendation, the most reliable source is online reviews. 92% of people said that they read testimonials when considering a purchase.


We all have gone for a product that has been suggested by an influencer, haven’t we? Curious to find out what the hype is about, we may jump on the bandwagon and follow specific trends. This strategy can attract more customers effectively if your product is endorsed correctly. 

Boosts Conversation

When viewers hunt for a company that can serve them best, they usually look at the review section. A positive comment by your loyal customers acts as a credible source that your prospective customers can trust. According to a study, the frequent use of customer testimonials can help you generate roughly 62% more revenue not only from every customer but from every time they visit your brand.

Illustrates Problem Solving Capabilities

If executed correctly, a testimony can reflect your business broadly by portraying your excellent problem-solving capabilities. According to a survey, 68% of people who participated said that they would prefer to learn about a new product by watching a short video instead of text-based articles. Therefore, if you can get your customers to provide a video testimonial, you will be providing the persuasive vehicle for prospective customer to want to do business with you.

Increases Engagement

Testimonials have the power to boost your engagement rate. When customers provide insights to the business and post their personal experiences, it gives your potential customers a chance to build a connection. According to an infographic by, “customer testimonials have the highest effectiveness rating for content marketing at 89%.

What types of testimonials can you use for your business?

Video Testimonials

Exploring your options and utilizing different methods to present your testimonials can benefit your business greatly. We are often looking for a direction when buying a specific product, and a video testimonial is an excellent marketing tool that points the customers in the right direction. 

Social Testimonials

Few people do not use social media in this age! Because of social media’s heavy usage, it is one of the best types of testimonials you can create to get your company exposure. You can reach out to influencers, celebrities and every-day clients to review your product. Due to their massive following, the social testimonials will earn you a significant amount of traffic and build you a tremendous amount of long-term customers.

Quote Testimonials

A compelling summary quoting the exquisite quality of your product can influence many buyers. Quote testimonials can be emotional yet quantitative with enough statistics to back up your claim. When you are combining statistics with emotions, your potential customers start to trust your business. 

Third Party Reviews

You can always let people review your product through a third party service such as Google or Yelp. Most online businesses nowadays use third party review plugins such as Google reviews, trust pilot, etc. These plugins allow customers to redirect to the official site on just a click to see more reviews. 

It is human nature to research before buying any product for the first time. Thus, they visit review sites like these to research the product they want to buy. Having a good image and positive reviews on these sites can help your potential customers into long-term loyal customers.

How can you use Testimonials?

Website’s Homepage

The website’s homepage is the first page your users land at. It is essential to build a great first impression. So the best way to do it is to put the best of your testimonials at your website’s homepage. The more prominent and visible you make your testimonials; the better your business’s impression is put forward to your customers.

Social Media Pages

Networking is the best way to engage prospective customers. Use advertisements and social media networks to market your testimonials. A well-organized social media profile with customer testimonials can increase your visibility and boost your sales. 

Email Campaigns 

Another efficient way to make your customers engage more and provide meaningful insights at the same time is to craft up an email survey campaign. With an eye-catching subject line and carefully crafted questions, you can analyze your brand’s impression among the customers and how you can improve it. Emails are an excellent way to connect with your loyal customers.

By now, you are aware of the power of testimonials and how they can boost your small business significantly. Word of mouth has always been that one factor that can influence people’s decisions. So when you add testimonials to all your digital outlets and combine them with creative marketing tactics, it helps your business make a great first impression and helps you get higher conversion rates.

If you’d like help in setting up a rating and review or assistance in setting up a testimonial plan for your company, please do not hesitate to contact us via our website, email, chat, or phone. We’d love to discuss how we can help you take advantage of this powerful function of your digital marketing.

About the Author Patrice w/ ProFusion

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