google ads (pay-per-click) marketing

need more traffic to your website? A targeted Google Ads campaign is the fastest way to get people to your site. With intelligent keyword selection, offer/content creation and keyword specific landing pages, we will help you make the most of your online marketing budget.

drive more traffic to your website today.

both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) aim to increase your ranking in the Search Engine Results Pages (SERP). We traditionally use SEO when we refer to increasing the organic ranking on the SERP and SEM when we refer to placing an ad in the paid section of a SERP (see image on this page). While the image we reference is a Google SERP, SEM can be used when talking about ads in Bing, Yahoo!, Facebook or other social network. 

Typically, for SEM, the cost of the click is determined by an auction of sorts. If you are the only one bidding on the keyword, the cost will be lower than if you are one of 1,000 people bidding for placement on that keyword. In all cases of SEM, you can set what you are willing to spend and place a cap so that you are not paying a higher fee than you are comfortable with.

For a more in-depth conversation about SEO/SEM and how we can help drive more traffic to your website, send us a message.

how does your site stack up?

if you have an existing site and would like to know where you currently rank, or what you can do to improve your search engine position, fill out the form on this page. We'll run a quick, no obligation analysis and send it back to for review. 

Search Engine Marketing by ProFusion

​In this image, the yellow highlighted listings are the paid ads on Google Ads. Each time a user clicks on the link in yellow, the site owner will pay a fee to Google. The other results, below the yellow, are organic listings and do not have to pay a fee to Google when the link is clicked.