secure socket layers – SSL certificates
we all need security . . . and so do our websites. An SSL Certificate is like having a lock on your front door, keeping intruders at bay. SSL’s not only keep websites safe, they tell browsers that the site is committed to keeping information secure.
what is an SSL?
SSL’s and their successors, TLS’s, are the standard security technology for establishing authenticated and encrypted links between a web server and a browser. The SSL or TLS link ensure that all information passed between the server and the browser remain private. You can read the full description here.
You know a site is safe when you see that the URL starts with “https://” and not http://. The extra “s” means the connection to the website you are on is secure and has encrypted any data you enter and share with that website. The technology behind that little “s” is the SSL. Having an SSL on your site is the way to protect your current customers information and to gain the trust of potential customers. All with that little “s”.
Chrome has approximately 69% of global browser market share and now enables the browser to indicate that a page is not secure if it includes a form but doesn’t have an SSL. Users are more and more familiar with seeing this “not secure” warning and HubSpot Research reports that up to 85% of people will leave a site that is not secure. If you don’t want your website left behind because it doesn’t have an SSL, then contact the team at ProFusion.
how will having an SSL on my site help my SEO?
while the primary purpose of an SSL is to secure information between visitors and websites, there are Search Engine Optimization (SEO) benefits as well. According to Google Webmaster Trends Analysts, having an SSL is not part of Google’s search ranking algorithm. Google has also publicly stated that two equally ranked websites, if one has an SSL enabled, it may receive a higher rank boost over the other, clearly resulting in an SEO benefit.
Contact us for more information or to have an SSL installed on your site.