What could this budget return?

Model leads, jobs, revenue, and ROI for Top Quality Home Service. Pick a budget tier and trade to load 2026 benchmarks, then adjust any field to match the real numbers. Everything updates live.

Inputs

Trade

Lead channel

Monthly ad spend

Cost per lead (CPL)

Lead-to-job rate

Average job value

Management fee / mo

Profit margin

Puget Sound premiumBumps CPL ~20% for metro competition

Projected monthly results

Leads / month

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Jobs won / month

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Cost per job

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incl. mgmt fee

Total marketing cost

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ad spend + fee

Estimated revenue / month

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Return on spend (ROAS)

—

revenue ÷ mkt cost

Est. gross profit / mo

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Marketing cost vs. gross profit

Marketing cost Gross profit after marketing

How it works: Leads = ad spend ÷ CPL. Jobs = leads × lead-to-job rate. Revenue = jobs × average job value. Gross profit = revenue × margin − total marketing cost. Break-even CPL is the most you can pay per lead before the first job loses money (job value × margin × lead-to-job rate). Defaults use 2026 national benchmarks (SearchLight, PPC Chief, LocaliQ); Puget Sound typically runs above them. These are planning estimates, not guarantees — adjust every field to your real numbers.