What you'll learn:
- What Generative Engine Optimization (GEO) is and how it differs from traditional SEO
- How to structure your content so AI can extract and cite it easily
- Why FAQ sections are the single highest-cited content format in AI results
- How to build backlinks from sources AI already trusts
- How people search differently in AI tools and how to write content that matches conversational queries
- The 7-Minute Content Freshness Update that adds relevancy to stale pages
- How and why brand mentions — even without a link — influence your AI visibility
- How to use Reddit (more on Reddit specifically in an upcoming webinar), directories, press, and industry features to build the brand presence AI trusts
- Three specific action items you can apply to your website this week
5 Steps to Rank in AI Search:
The AEO/GEO Framework for Small Businesses
AI search tools are changing how people discover businesses. Instead of scanning a list of ten links, users get one AI-generated answer with a handful of cited sources underneath it. You're either one of those sources, or you're invisible in that result.
Generative Engine Optimization (GEO) is the framework for becoming one of those sources. In this session, we walk through the 5-step GEO framework that small businesses can do right now to improve their visibility in AI search.
The five steps cover structuring your content so AI can easily extract and cite it, building backlinks from websites AI already trusts, writing for the way people actually talk to AI tools rather than the way they used to type into Google, keeping your content fresh enough to pass the AI pre-screen, and building your brand presence across the platforms AI draws from most.
GEO isn't replacing SEO. It builds on top of it. If you've been doing good SEO work, you already have a foundation. This session shows you the additional layer that determines whether AI cites you or skips you entirely.