What you'll learn:
- What is transactional email?
- Why WordPress sends email through a method that major providers like Gmail and Outlook no longer trust
- The real business cost of undelivered confirmation emails, welcome messages, and renewal reminders
- What SPF, DKIM, and DMARC actually are
- How the three authentication records work together as a system to prove your emails are legitimate
- How to check your current setup in 5 minutes using free tools
- What to do if your authentication is missing or broken
- Why configuring SMTP on your website makes a significant difference in delivery reliability
- How to monitor your email deliverability on an ongoing basis so problems don't sneak up on you
- Three specific action items you can complete this week
Why Your Website Emails Aren't Getting Delivered And How to Fix It
Every time someone places an order, submits a form, or signs up on your website, an automated email (should) go out. A confirmation. A welcome message. A receipt. These emails are the quiet infrastructure of your online business and for a lot of small businesses, a meaningful percentage of them never reach the inbox.
They land in spam. Or they get blocked entirely. And your system logs them as sent, so you never know it happened.
In this session, we break down why this happens — specifically why the default way most WordPress websites send email is no longer trusted by Gmail, Outlook, Apple Mail, and Yahoo — and exactly what to do to fix it. We cover the three email authentication standards that every sending domain needs: SPF, DKIM, and DMARC.
The session also covers how to check your current setup using free tools in about five minutes, what SMTP is and why switching to it improves delivery reliability, and how to monitor your deliverability going forward so problems don't cost you customers before you notice them.
This is a tech topic made human and it's one of the most practical fixes a small business website owner can make.