What you'll learn:

  • See how email clients are now summarizing emails with AI before people open them
  • Why transactional emails carry more risk than marketing emails in this environment
  • How the AI summary is generated
  • Fix #1: How to front-load key information so the summary works in your favor
  • Fix #2: How to write subject lines that are specific enough to be useful
  • Fix #3: What preheader text is, why most small businesses leave it blank, and how to add it in 30 seconds
  • Fix #4: Why image-only emails are invisible to AI -- and how to fix it
  • Fix #5: Why email authentication (SPF, DKIM, DMARC) still matters and how to check yours
  • A five-point audit checklist you can run on your automated emails this week

Why Your Website Emails Aren't Getting Read

Your website may be sending emails regularly -- confirmations, appointment reminders, order receipts -- and, you assume they're doing their job. But the way people interact with email has changed quietly, and if your messages were written for a world where people read top to bottom, they may not be landing the way you expect.

Email clients like Gmail, Apple and Microsoft, have been rolling out AI-generated summaries that appear at the top of emails before a person even opens them. Two lines. That's what many of your customers see -- and for a lot of them, that's enough. They read the summary, assume they have what they need, and move on. For marketing emails, that's a lost click. For transactional emails -- the ones that carry pickup times, order numbers, next steps, and deadlines -- it's a real problem.

In this session, we walk through five fixes that address exactly this. Most of them are writing decisions: where you put the important information, how you write the subject line, whether you're using the preheader field your email platform gives you for free. One is a structural issue with image-based emails. And one is a technical setup check that takes about five minutes and that we covered in more depth in the previous session.

None of these require a major overhaul. They're adjustments you can make to emails you're already sending and most of them can be done in an afternoon.