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Modernizing Allied Body’s Digital Presence for Custom Truck Solutions.

ProFusion partnered with Allied Body to modernize their digital presence while honoring their legacy of relationship-driven service. We overhauled their 15-year-old homegrown website, adding detailed product information, example work galleries, and a custom troubleshooting guide and cart system for logged-in clients to streamline support. Local SEO optimization increased their online visibility, making it easier for customers to find them, while a refreshed social media strategy helped showcase their expertise and engage with the community. The result is a user-friendly, efficient digital platform that supports Allied’s growth and commitment to exceptional service.

Visit The Allied Body Website

The Challenge

Allied Body, a family-owned business in Seattle since 1949, specializes in custom truck solutions, including cargo van modifications, custom truck bodies, dump truck bodies, and platform bodies. For over 15 years, Allied operated with a homegrown website that reflected their “old-school” business approach—relationship-driven and in-person interactions. While this traditional model served them well, it was time to modernize their digital presence to:

  • Improve Online Functionality: The existing website lacked detailed product information and modern tools to support Allied's growing client needs.
  • Expand Accessibility: Many potential customers could not easily find Allied Body online due to limited SEO and a lack of updated information on their website.
  • Streamline Client Support: Allied spent significant time assisting clients with troubleshooting, which could be improved with online self-service tools.
  • Engage with the Community: Allied wanted to extend its customer relationship-building approach to digital platforms like social media.

Allied Body partnered with ProFusion to bring their digital presence into the modern age while staying true to their roots of exceptional customer service.

  • The Solution

  • The Results

  • Looking Ahead

The Solution

The Solution

ProFusion developed a comprehensive plan to modernize Allied Body’s website and digital marketing strategy, focusing on functionality, visibility, and engagement.

  1. Website Redesign:

    • Overhauled the website design to showcase Allied Body’s product offerings, services, and custom solutions.
    • Added detailed product knowledge pages and example work galleries to help potential customers understand their capabilities.
    • Developed a complex troubleshooting guide and cart system exclusively for logged-in users. This tool empowers a specific client type to resolve common issues independently, reducing Allied’s time spent on support while enhancing the client experience.

  2. Social Media Strategy:

    • Took over Allied’s social media accounts to ensure consistent engagement with their audience.
    • Regularly share updates, project highlights, and customer success stories to showcase Allied’s expertise and foster community connection.

  3. Local SEO Optimization:

    • Implemented and monitored local SEO strategies to increase Allied Body’s visibility in search results.
    • Targeted keywords and location-based search terms were optimized to make it easier for potential customers to find Allied Body online.

Web Design

Website Hosting

 Maintenance + Updates

Copywriting 

Local SEO

Social Media Management

The Results

Looking Ahead