Annual Social Media Profile Check
With the ever-changing world of technology and social media, falling behind on your profile is easier than it may seem. Facebook and Instagram are notorious for introducing updates and new features to their interface so frequently that even the most skilled social media expert might miss a few things. We understand that as a business owner, you likely do not have the extra time on your hands to consistently check your profiles.
But don’t worry too much, because we’ve made this easy guide for Annual Social Media Profile Checks for business owners like you. We’re here to help you take on the new year with some social media confidence!
Facebook introduced their new “Facebook Page Experience” in February of 2021. If you haven’t noticed that your business page has changed, this could be due to the fact that they haven’t rolled this feature out to the entire population yet (or you really haven’t logged into your account in a while). This new experience is different from the classic page, as it updated everything from user access and page management to layout and feeds. If you haven’t noticed these changes, it is essential that you log in, familiarize yourself with the new changes, and make any necessary updates.
Your profile picture should be a high-resolution image of your logo. If your logo is intricate and cannot be read at a small size, then modifying your logo to something simple and readable is your next step. Once your profile picture is updated, it’s time to give some thought to your Facebook banner photo. Your banner should showcase your company, community, and brand values, and should also be a readable, high-resolution photo.
Although Instagram introduces updates and features frequently, the Bio section hasn’t had many notable changes in the last couple of years. Assuming that you have (hopefully) logged in over the last year, this section should be easy to complete!
It’s best if your Instagram profile picture matches your Facebook profile picture as this will make it easier for people to recognize your brand across multiple platforms. Ensure your photo is readable and high-resolution.
If you don’t have a LinkedIn business page set up, take this blog as your sign to create one! LinkedIn is a great place for your company to build credibility, create a large network, find potential candidates, build brand awareness and so much more. Creating a LinkedIn page is easy, and if you already have one, these are the things you should ensure are updated while we head into 2023.
You’ve heard it twice now, but don’t skip out on using a readable, high-resolution photo of your logo. Again, you can use the same profile picture as your Facebook and Instagram accounts, and feel free to use the same banner as the one you use on Facebook. Just ensure it represents your company, brand values and/or community!
Your social media platforms deserve some love this year. If you have far too much on your plate to even think about logging in, we completely understand! Your business needs your full attention, which is why ProFusion Web Solutions specializes in social media marketing and management. If you’re interested in building brand awareness, improving your brand, boosting website traffic, and increasing revenue this year, let’s chat! Schedule a call with us today.