
Learn More About The Birch Golf Classic
Revamping the Birch Golf Classic Website for Seamless Fundraising.
The Birch Golf Classic is a renowned annual golf tournament that combines the thrill of the game with innovative fundraising methods to support meaningful causes. Over the past decade, it has raised millions of dollars for charity by engaging local celebrities and business leaders in a unique competitive format.

The Challenge
A critical aspect of the success of the Birch Golf Classic lies in their website, which serves as the hub for real-time donations and team updates, especially during the high-stakes final hours of fundraising.
However, after 5-6 years of use, their existing website began showing its age. Built on a highly customized WordPress framework, the site had become inflexible, outdated, and vulnerable to security risks. Key challenges included:
- Lack of Flexibility: The site’s rigid design and structure made updates to the layout and functionality nearly impossible.
- Outdated Technology: The inability to update the WordPress core due to extensive customizations increased the risk of cyber threats.
- Performance Concerns: During the crucial last day of fundraising, the site needed to handle high traffic volumes and real-time updates for team totals without slowing down or crashing.
- Usability: Donations and registration processes needed to remain intuitive and accessible to encourage maximum participation.
Recognizing the critical role the website played in their fundraising success, the Birch Golf Classic team turned to ProFusion for a solution.
