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Learn More About The Birch Golf Classic

Revamping the Birch Golf Classic Website for Seamless Fundraising.

The Birch Golf Classic is a renowned annual golf tournament that combines the thrill of the game with innovative fundraising methods to support meaningful causes. Over the past decade, it has raised millions of dollars for charity by engaging local celebrities and business leaders in a unique competitive format.

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The Challenge

A critical aspect of the success of the Birch Golf Classic lies in their website, which serves as the hub for real-time donations and team updates, especially during the high-stakes final hours of fundraising.

However, after 5-6 years of use, their existing website began showing its age. Built on a highly customized WordPress framework, the site had become inflexible, outdated, and vulnerable to security risks. Key challenges included:

  • Lack of Flexibility: The site’s rigid design and structure made updates to the layout and functionality nearly impossible.
  • Outdated Technology: The inability to update the WordPress core due to extensive customizations increased the risk of cyber threats.
  • Performance Concerns: During the crucial last day of fundraising, the site needed to handle high traffic volumes and real-time updates for team totals without slowing down or crashing.
  • Usability: Donations and registration processes needed to remain intuitive and accessible to encourage maximum participation.

Recognizing the critical role the website played in their fundraising success, the Birch Golf Classic team turned to ProFusion for a solution.

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  • The Solution

  • The Results

  • Looking Ahead

The Solution

ProFusion conducted a complete backend overhaul of the Birch Golf Classic website while preserving its established look and feel. The approach focused on ensuring the site could handle the tournament’s unique needs while providing flexibility for future growth. Key aspects of the solution included:

Modernized Backend Architecture:

  • Replaced outdated customizations with a modern, modular framework using a robust set of plugins.
  • Enabled WordPress core updates for enhanced security and functionality.

Enhanced Real-Time Functionality:

  • Implemented dynamic features to allow team totals to update in real time during the fundraising period.
  • Optimized the website’s performance to handle high volumes of concurrent donations.

User-Friendly Design Updates:

  • Streamlined the donation and registration processes for ease of use.
  • Simplified site navigation to ensure sponsors and team information were prominently displayed.

Hosting and Maintenance Services:

  • Provided ongoing hosting and maintenance to ensure the site remained secure, fast, and reliable.
  • Regular updates to plugins, themes, and core WordPress functionality to minimize downtime and vulnerabilities.

Future-Proofing:

  • Designed the backend with scalability in mind, allowing the Birch Golf Classic to grow their tournament and fundraising efforts without constraints.

Web Design

Website Hosting

Training

 Maintenance + Updates