TerranceMcPhee

Case Study: Bringing Terrance McPhee to Life Online

Project: Website & Marketing Strategy for Terrance McPhee, a Children’s Book

The Challenge

When longtime client Kathleen MacInnis Kichline came to us with a new and deeply personal project - a children’s book titled Terrance McPhee - she wasn’t sure where to start. As an experienced author but a first-time children's book creator, Kathleen had poured her heart into the whimsical world of Terrance and his friends, but needed guidance on how to bring that vision to readers online.

She had no website, no digital presence for the book, and no plan for how to market it. What she did have was a beautifully illustrated story and a spark of inspiration.

  • The Process

  • The Result

  • The Outcome

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