TerranceMcPhee
Case Study: Bringing Terrance McPhee to Life Online
Project: Website & Marketing Strategy for Terrance McPhee, a Children’s Book
The Challenge
When longtime client Kathleen MacInnis Kichline came to us with a new and deeply personal project - a children’s book titled Terrance McPhee - she wasn’t sure where to start. As an experienced author but a first-time children's book creator, Kathleen had poured her heart into the whimsical world of Terrance and his friends, but needed guidance on how to bring that vision to readers online.
She had no website, no digital presence for the book, and no plan for how to market it. What she did have was a beautifully illustrated story and a spark of inspiration.
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