What you'll learn:
- AI search answers are cutting click-through rates. Updating your GBP description can help keep you in the conversation.
- Google announced a spam update. We look at what/who it targets, and why it (hopefully) doesn't affect you
- Ads in AI are now an option. Google also released an AI Ad update. We chat about it.
- What is Instagram Plus ($3.99/month)?
- Why LinkedIn and most other platforms are cracking down on generic AI-written posts
- What to check first if your Instagram reach suddenly dropped
- How to tell if your email list is healthy
- Whether to worry about AI tools writing your content instead of you
Digital Marketing Q&A: AI Search Changes, Instagram Plus, Google's Spam Update + Your Questions Answered
If it feels like digital marketing changed five times this month, that's because it did. AI search results are answering questions before anyone clicks through to your website, Google rolled out a new spam update, two major ad platforms leaned further into AI, Instagram launched another paid subscription tier, and LinkedIn started quietly burying generic AI content. Keeping up with all of it on top of running a business is a lot to ask. And that's exactly why we do these update webinars!
We keep talking about AI search and a new stat came out this month - roughly 68 percent of Google searches now end without a click, and that share climbs even higher when an AI Overview shows up. For a lot of small businesses, that means the old rules for getting found are shifting under your feet.
In this session we walk you through five updates worth your attention. Then we answer real questions submitted by small business owners about social visibility, email list health, and using AI without losing your own voice. If you haven't seen the previous webinars on AI search, we strongly encourage you to watch a couple of our previous webinars: