How Do I Create My Brand?
What does your brand look like? If you don’t know the answer to that question, then how will anyone else know what to expect from your company? You can use a brand guide to help you create that picture and present it to the world in an easy-to-follow way. This guide will walk you through the steps of creating your own brand guide and give some tips on how to use it in your business practices moving forward.
What is a Brand Guide?
A brand guide is a document that outlines an organization’s identity system, including colors, typography, photography, illustrations and more. The purpose of a brand guide is to provide everyone working on your project with consistent messaging across all communication mediums. From executives to interns, everyone will know exactly how you want your business represented visually.
By establishing a clear brand identity from day one, you can establish trust and credibility among potential clients. It may seem like a lot of extra work up front but it will ultimately save time in revision cycles down the road.
Why is Branding So Important?
Branding might seem like an unimportant detail for your small business, but you’d be surprised at how important it is. Branding is not just about making your company recognizable in a crowded marketplace; it’s also about defining your business in relation to your customers, clients and competitors. This includes things like what your company stands for, its voice, its values and more. Branding helps separate your company from others, which can attract new customers or help existing ones feel more connected to you.
More than anything else, branding is about giving off an air of professionalism—and with that air comes trustworthiness. People will trust you more when they know who they’re dealing with, so creating your brand guide can help build that sense of reliability in potential clients.
Creating your brand style guide
Okay, you get it. Branding is important. But how to get started! Lucky for you, we have made this free download to walk you through every step.