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Good Visions...

Dr. Brian Koning from Mt. Baker Vision is an incredibly talented photographer. Must be something with that good eyesight... Here are a sampling of the photos you may see in one of the 3 MBVC locations. 

Enhanced Digital Presence for Mt. Baker Vision Clinic.

Mt. Baker Vision Clinic (MBVC), a trusted medical vision practice with three locations in Whatcom County, partnered with ProFusion Web Solutions to overcome key challenges. These included ensuring ADA compliance for accessibility, unifying their marketing across locations, securing reliable website hosting, improving local SEO visibility, and developing an effective social media strategy. Despite being relatively satisfied with their existing website, MBVC sought to enhance their digital presence to better serve their community and grow their online impact.

Visit The Mt. Baker Vision Clinic Website

The Challenge

Mt. Baker Vision Clinic (MBVC) is a well-established medical vision practice with three locations serving the Whatcom County community. Beloved by their patients, MBVC was already relatively satisfied with their website but faced specific challenges:

  • ADA Compliance: The clinic wanted to ensure their website met and exceeded ADA guidelines to provide an inclusive and accessible experience for all users.
  • Unified Marketing Approach: With three distinct locations, MBVC sought to create a consistent look and feel across their marketing efforts.
  • Hosting Concerns: Reliable hosting was crucial to maintaining the site’s performance and security.
  • Local SEO Visibility: MBVC’s online presence needed improvement, as they were not ranking prominently for searches in their service areas.
  • Social Media Strategy: While MBVC recognized the importance of engaging their audience on platforms like Facebook and Instagram, they lacked the expertise to create and execute a successful social media strategy.

MBVC partnered with ProFusion to address these concerns and enhance their digital presence.

  • The Solution

  • The Results

  • Looking Ahead

The Solution

The Solution

ProFusion worked closely with MBVC to develop a comprehensive strategy that addressed their website, SEO, and social media challenges. The key aspects of the solution included:

  1. Website Updates and Hosting:

    • Migrated MBVC’s website to ProFusion’s secure, high-performance servers for improved reliability and faster loading times.
    • Gave the site a “baby facelift” to refresh its appearance while maintaining its familiar look and feel.
    • Ensured the website exceeded ADA compliance standards, prioritizing accessibility for all users.

  2. Content and SEO Optimization:

    • Updated website content to highlight the services and specialties offered by each office.
    • Implemented a local SEO strategy, optimizing the site for location-based keywords and improving search rankings.
    • Achieved top-page placement in search engine results for all areas MBVC serves.

  3. Unified Marketing Approach:

    • Created a cohesive brand identity across MBVC’s three locations, ensuring consistency in design and messaging.

  4. Social Media Strategy:

    • Developed a content strategy tailored to MBVC’s audience, focusing on Facebook and Instagram.
    • Worked collaboratively with MBVC’s team to create engaging posts highlighting office updates, services, and community involvement.
    • Ran targeted engagement campaigns to connect with local audiences and drive traffic to the website.

Web Design

Website Hosting

 Maintenance + Updates

Copywriting 

Local SEO

Social Media Management

The Results

Looking Ahead