What you'll learn:
- What schema is and why it helps search engines and AI “read” your website with less guesswork
- The 2–3 schema types that matter most for typical small business websites
- How to check your site using the Rich Results Test and Schema Validator
- The biggest schema mistakes to avoid (duplicate plugins, mismatched FAQs, outdated info)
- A simple “Do This Now” checklist you can complete in about 10 minutes
Schema. How Google + AI Understand Your Business
If your website has felt a little “invisible” lately, it could be because search engines and AI tools don’t fully understand what your business is, what you offer, and where you’re located.
Schema (also called structured data) is the behind-the-scenes “labeling system” that helps Google interpret your website more accurately. In this session, we explain schema in plain English and show you how to quickly check whether your site has it—and whether it’s working correctly.
Want to learn more about Schema? What is is, why you should care and how to check your site. Read Schema In Plain English on our blog.