Search Engine Marketing Services Bellingham,  WA

Search Engine Marketing (SEM) is a strategy to increase your business’s visibility on search engines through both paid advertising (PPC) and organic methods like Search Engine Optimization (SEO). While SEO focuses on optimizing your website to rank higher in organic search results over time, PPC allows you to target specific keywords and appear at the top of search results instantly. Together, SEO and PPC form a powerful SEM strategy, helping you attract more visitors, generate leads, and grow your online presence.

Drive More Traffic To Your Website

SEO helps your business shows up when potential customers search for products or services you offer, driving more traffic to your website. It’s a cost-effective way to build credibility, attract local customers, and establish a strong online presence. For businesses with limited marketing budgets, SEO/SEM provides long-term value by creating sustainable growth and helping you connect with the right audience at the right time.

Boost Visibility and Drive Growth with SEO & SEM

SEO and SEM are essential for small businesses because they help level the playing field against larger competitors by boosting visibility online.

  • Over 65% of Google searches end in zero-click answers/searches. <--- Unsure what this means? Watch our SEO/AI Webinar.
  • Search engines drive 300% more traffic to sites than social media.
  • 60% of clicks go to the top three websites in search engine results.
  • 50% of visitors are more likely to click a result if the brand appears multiple times in search engine results. Indicating the importance of both SEO and SEM strategies!
  • 93% of online experiences begin with a search engine.

What do our SEO Services include?

Account Management: Your Personal Guide and Partner in SEO Success

With so many important pieces working together in your SEO campaign, it’s essential to have someone who keeps everything running smoothly — and keeps you informed every step of the way.

That’s why every client is assigned a dedicated account manager. This expert serves as your single point of contact, ensuring that all aspects of your campaign are on track and aligned with your goals. Whenever you have questions, need updates, or want to discuss new ideas, your account manager will be ready with answers and insight.

Our account managers are committed to delivering exceptional service and seamless coordination. They act as the glue that brings together all elements of your SEO strategy — from content and technical work to link building and reporting — to create a cohesive and results-driven approach.

We also take client feedback seriously. Your thoughts help us refine and improve our services, and any concerns are addressed immediately at the highest level. Your satisfaction isn’t just a priority — it’s a key part of how we measure success.

Website Analysis: Laying the Foundation for SEO Success

Once we know where you stand against your competitors, the next step is to make sure your website itself is built to compete. That’s where a thorough website analysis comes in.

We start with a technical audit to ensure your site is search engine friendly. Google and other search engines rely on hundreds of ranking factors — but many websites miss the mark on basics. From page structure and site speed to mobile responsiveness and clean code, we make sure your site checks every box so you’re not unknowingly holding yourself back.

Next, we review how user-friendly your site is. After all, search engines reward sites that offer a smooth, intuitive experience. We examine your layout, fix broken links, and make sure visitors can easily find what they need — because a frustrated user won’t stay (and neither will your rankings).

Finally, we make sure your site is secure. Security matters more than ever, both for protecting your visitors and improving your search rankings. Google favors websites that are protected with SSL encryption — so if your site isn’t secure yet, we make that a top priority.

In short, this step ensures your website is working for you, not against you — and is fully prepared to help you climb in search results.

Architectural Optimization: Build a Site That Search Engines — and Users — Love

A well-structured website makes it easy for both visitors and search engines to find, understand, and trust your content. Architectural optimization focuses on organizing your site in the smartest way possible so every page can reach its full ranking potential.

This includes improving your internal linking, refining the design for usability, creating clean and descriptive URLs, and optimizing your HTML code. Together, these elements create a clear path for search engines to crawl your site and for users to easily navigate it.

The result? Better indexing, stronger keyword relevancy, higher authority, and ultimately, more visitors turning into leads and customers.

In short, we help you build the kind of authority that search engines reward — and customers trust.

Website Code Optimization: Fine-Tuning Behind the Scenes for Better Rankings

What’s under the hood of your website matters just as much as what visitors see. Website code optimization ensures that your site’s back end is clean, efficient, and easy for search engines to crawl — without affecting the user experience.

Our SEO specialists streamline your site’s source code to remove unnecessary clutter and improve loading speed. We also strategically insert relevant keywords in the right places, following search engine guidelines to strengthen your site’s visibility.

By optimizing the code, we make sure your website is not only functional and user-friendly, but also primed for better indexing, higher rankings, and maximum performance.

Competitor Analysis: Why It’s the Smart First Step in SEO

SEO isn’t just about improving your website — it’s about outperforming others who want the same top spots.

Your competitors have likely invested heavily to dominate certain keywords. Rather than waste time going head-to-head where they’re strongest, we start by studying them carefully to uncover gaps and missed opportunities.

By analyzing what they do well — and where they fall short — we can craft a smarter strategy that targets areas they’ve overlooked, giving you a faster, more efficient path to higher rankings.

That’s why every SEO plan we create starts with competitor analysis. We build a complete picture of where you and your competitors stand, then focus on the best ways for you to gain ground and rise above — all while staying within search engine guidelines.

Keyword Research: Finding the Words That Connect You to Customers

Keywords are the link between what people search for and the content they find. Choosing the right ones makes all the difference in how visible your business is online.

But keyword research isn’t as simple as guessing what your customers might type. It's about uncovering exactly what terms your audience is using, how often those words are searched for, and how tough the competition is for each.

While it may seem obvious to target phrases like “Burbank shoe store,” that alone won’t unlock your full potential. Our research digs deeper to find valuable opportunities — the keywords that offer the best balance of relevance, search volume, and competitiveness.

By targeting the right keywords, we’ll help drive more qualified traffic to your site and improve your visibility where it matters most: right when potential customers are searching for what you offer.

Penalty Analysis: Removing the Hidden Roadblocks

Sometimes, a drop in traffic isn’t about competition — it’s about penalties.
Many websites are unknowingly penalized by search engines for outdated or “black hat”

SEO tactics, even if the business had no idea they were doing anything wrong. These penalties can quietly drag down your rankings and keep you from showing up where you should.

That’s why we start by analyzing your site’s history and performance. By reviewing your traffic patterns and log files, we can identify sudden drops that may be linked to penalties or major algorithm updates like Panda, Penguin, or Hummingbird.

If we find issues, we don’t just flag them — we create a clear plan to fix them. From removing harmful links to correcting on-page problems, we’ll clean up the factors holding you back.

By the end of this process, your site will be penalty-free and back in good standing — giving your SEO efforts a clean slate and a stronger path forward.

On Page SEO: Optimize Every Element for Maximum Visibility

On Page SEO is all about fine-tuning the elements within your website to help search engines fully understand and rank your content. From the words on the page to the behind-the-scenes HTML tags, every detail plays a role in boosting your visibility.

When done right, On Page SEO ensures your content is clear, relevant, and aligned with the exact terms people are searching for. This helps search engines accurately index your pages and connect you with the right audience.

We focus on optimizing key content, titles, headings, images, and meta tags to make sure each page sends the right signals — so your site isn’t just indexed but positioned to rank higher and attract more visitors.

Metadata Optimization: Make Every Search Listing Count

While keyword tags may be a thing of the past, metadata still plays a powerful role in SEO — especially your title tags and descriptions. These elements not only help search engines understand your content, they also directly impact whether searchers choose to click on your listing.

That’s why we focus on creating optimized title tags that improve your rankings and compelling description tags that drive clicks. Every page on your website should tell both search engines and users exactly why it’s worth visiting.

Our professional SEO copywriters will craft clear, keyword-focused titles and engaging descriptions designed to boost visibility and increase your click-through rates — so you don’t just show up in search results, you get noticed.

Image Optimization: Boost Speed, Enhance Experience, and Drive Traffic

Images do more than make your website look good — when properly optimized, they help your site load faster, improve user experience, and increase your chances of ranking higher in search results.

Search engines now place heavy importance on speed and usability. Large, unoptimized images can slow down your site and hurt both rankings and conversions. That’s why we ensure every image on your site is compressed for speed, labeled with descriptive alt text for accessibility and SEO, and properly formatted to enhance performance.

Our goal is simple: make sure your images work just as hard as your text to attract visitors, keep them engaged, and improve your overall SEO results.

Off-Page Optimization: Build Authority Beyond Your Website

Climbing the search rankings isn’t just about what happens on your website — it’s also about how your brand is perceived across the web. Off-page SEO focuses on building your site’s authority and trust through actions taken outside of your own pages.

This includes strategies like earning quality backlinks, engaging on social media, collaborating with influencers, and strengthening your online reputation. These signals help search engines see your site as credible and valuable, which boosts your rankings and drives more organic traffic.

High-Quality Link Building: Earn Trust and Boost Authority the Right Way

In the world of SEO, links from other websites act like votes of confidence. The more credible sites that link to yours, the more search engines see you as a trusted and authoritative source — and reward you with higher rankings.

But not all links are created equal. That’s why we focus on ethical, natural link building strategies that align with search engine guidelines and avoid risky shortcuts. Our approach centers on creating valuable, shareable content that naturally attracts links from influencers, bloggers, journalists, and niche websites.

In addition to content-driven link earning, we offer supplemental link building services, such as:

  • Writing and promoting blog posts
  • Building and optimizing social media profiles
  • Creating infographics and securing placements
  • Broken link outreach
  • Press release optimization and distribution

Link building is a long-term strategy that pays off when done right. By focusing on quality and relevance, we help you earn links that strengthen your website’s authority, drive targeted traffic, and push you closer to the top of search results — all while staying penalty-free.

Content Creation: Turn Visitors Into Customers with Engaging, Optimized Content

A beautifully designed website and perfectly optimized code mean little without great content to back them up. Content is what keeps visitors engaged, answers their questions, and ultimately drives them to take action.

That’s why we focus on creating unique, keyword-rich, and compelling content that does more than fill space. From website copy and blog posts to articles and white papers, our content is designed to attract, inform, and convert.

The benefits go beyond engagement. High-quality content naturally earns backlinks, keeps visitors on your site longer, and reduces bounce rates — all of which are important signals to search engines. The result? Better rankings, higher traffic, and more opportunities to turn visitors into customers.

In short, great content doesn’t just support your SEO strategy — it powers it.

Page Speed Optimization: Make Every Second Count

In today’s fast-paced digital world, speed matters. Slow-loading pages frustrate visitors, increase bounce rates, and hurt your search rankings. In fact, even a slight delay can lead to lost revenue and reduced conversions.

That’s why page speed optimization is a critical part of our SEO strategy. We carefully analyze every element of your site — including server settings, code (JavaScript, CSS, HTML), images, and content — to find and fix anything slowing it down.

A faster website means search engines can index your pages more efficiently and users enjoy a smoother, more satisfying experience. The payoff? Higher retention, better conversion rates, lower bounce rates, and improved search rankings.

When your site loads quickly, everyone — from search engines to potential customers — is happier.

Comprehensive Reporting: Full Transparency, Measurable Results

We believe you should always know exactly how your SEO investment is performing — and we make sure you do. Our comprehensive reporting keeps you fully informed, with clear and transparent updates at every stage of your campaign.

From day one, we start with a detailed website analysis that shows where you stand, how you compare to competitors, and what opportunities lie ahead. As your campaign progresses, we provide monthly reports that track key performance indicators (KPIs), monitor search rankings, and highlight how our efforts are improving your visibility and traffic.

You'll always have access to the data that matters, along with expert insights to help you understand what the numbers mean and how they guide our strategy. We welcome your feedback and encourage collaboration, so we can continuously refine our approach to deliver even stronger results.

In short — no guesswork, no hidden metrics. Just clear, honest reporting that shows how our work is helping you grow.

What You Can
Expect

We don’t just focus on getting your website noticed—we ensure it’s seen by the right audience. The people who are ready to engage, take action, and help drive your business forward. It’s about connecting your online presence with the visitors who matter most.

  • Customized Strategy

A tailored approach designed specifically for your business goals, target audience, and industry.

  • Keyword Research and Analysis

In-depth research to identify high-value keywords that align with your services and attract the right audience.

  • Competitor Analysis

Insights into what your competitors are doing and how to outperform them in search rankings and ad campaigns.

  • On-Page SEO Optimization

Fine-tuning your website's structure, content, and metadata to boost organic search visibility.

  • Content Creation and Optimization

Engaging, keyword-rich content designed to attract, inform, and convert visitors.

  • Technical SEO Enhancements

Improvements to your website's speed, mobile responsiveness, and overall user experience to meet search engine standards.

  • Local SEO Focus (if applicable)

Optimization for local searches, including Google Business Profile setup and location-based targeting.

  • Targeted Paid Advertising (SEM)

Highly focused ad campaigns to get immediate results, including PPC management, ad copywriting, and budget optimization.

  • Analytics and Reporting

Transparent performance reports showing traffic growth, conversions, and ROI, so you know exactly what’s working.

  • Continuous Optimization

Regular adjustments to your strategy based on data and trends to keep your online presence competitive.

Frequently Asked Questions

We know that search engine optimization (SEO) and search engine marketing (SEM) can feel like complex and ever-changing topics. Whether you’re new to digital marketing or looking to improve your online visibility, it’s natural to have questions about the process, strategies, and expected outcomes. We’ve created a list of frequently asked questions to address common concerns and provide clarity. From understanding the difference between SEO and SEM to learning how they can help grow your business, we’ve got you covered. If you have questions not listed here, don’t hesitate to reach out—we’re here to demystify SEO and SEM and guide you toward success!

What’s the difference between SEO and SEM?

SEO (Search Engine Optimization) focuses on improving your website’s organic rankings in search engines, while SEM (Search Engine Marketing) includes paid advertising like Google Ads to drive traffic quickly.

Why does my business need SEO?

SEO helps your website rank higher in search results, making it easier for potential customers to find you online. It’s a long-term strategy for increasing visibility and driving organic traffic.

How does SEM help my business?

SEM delivers immediate results by placing your ads at the top of search engine results pages. It’s a great way to drive targeted traffic and increase conversions quickly.

How long does it take to see results from SEO?

SEO is a long-term strategy, and results typically take 3-6 months. However, you’ll see incremental improvements in traffic and rankings along the way.

How much does SEO or SEM cost?

Costs depend on your goals, competition, and campaign size. Contact us for a tailored plan that fits your budget and objectives.

Can you guarantee my website will rank #1 on Google?

No reputable SEO agency can guarantee #1 rankings. However, we use proven strategies to improve your visibility and help you compete effectively.

What’s included in your SEO services?

Our SEO services include keyword research, on-page optimization, technical SEO, content creation, local SEO, and ongoing performance monitoring.

What’s included in your SEM services?

Our SEM services cover Google Ads, campaign setup, audience targeting, ad copywriting, bid management, and detailed performance reporting.

How do you choose keywords for my business?

We perform in-depth research to identify high-value keywords that align with your business, target audience, and competition.

Do you provide local SEO services?

Yes, we specialize in local SEO to help businesses improve visibility in local search results and on Google Maps.

How do you track the success of SEO/SEM campaigns?

We use tools like Google Analytics and Google Ads to track key metrics such as traffic, conversions, and ROI. We also provide detailed monthly reports.

Will you optimize my website for mobile users?

Yes, mobile optimization is a critical part of our SEO strategy, ensuring your website performs well on all devices.

What industries do you specialize in for SEO/SEM?

We work with businesses in a variety of industries and tailor our strategies to meet the unique needs of your market.

Can you help me with Google Ads?

Absolutely! We create and manage Google Ads campaigns, including search ads, display ads, and remarketing campaigns to drive targeted traffic.

How do you ensure my ad budget is used effectively?

We use advanced targeting, keyword optimization, and ongoing campaign management to maximize ROI and minimize wasted spend.

What is technical SEO, and do I need it?

Technical SEO focuses on improving the backend of your website, such as site speed, mobile-friendliness, and crawlability, to ensure search engines can index it effectively.

Can you help my business rank locally on Google Maps?

Yes, we optimize your Google Business Profile and other local SEO factors to improve your visibility in local search results.

What is remarketing, and how does it work?

Remarketing targets users who have already visited your site, showing them relevant ads to bring them back and increase conversions.

How do you stay updated on SEO/SEM trends?

Our team regularly attends industry conferences, participates in training, and stays current with search engine updates to ensure we use the latest strategies.

Will I have control over my campaigns?

Yes, you’ll have full access to your SEO/SEM campaigns, and we provide regular updates so you’re always informed about performance and results.

Partner with ProFusion for SEO & SEM Strategies

how we help

Partner with ProFusion for SEO & SEM Strategies That Deliver Results

With ProFusion Web Solutions, you gain more than a service provider—you gain a results-driven partner committed to your success. Our team of SEO and SEM experts takes the time to understand your unique business goals and crafts a strategy that aligns your online presence with your objectives. Whether it’s boosting your search rankings, driving highly targeted traffic, or creating ad campaigns that convert, we have the expertise and tools to make it happen.

We don’t just focus on metrics; we focus on meaningful outcomes—helping you connect with the audience that matters most and turning visitors into loyal customers. With over 20 years of experience, a deep understanding of digital trends, and a passion for helping businesses thrive, we’re ready to help you stand out in the competitive online landscape. Choose ProFusion and let us show you how the right SEO/SEM strategy can transform your business.