Should I be blogging?
You've seen it all over the internet: "Start a blog!" But is blogging still worth your time in a world dominated by social media, reels, and short attention spans?
Absolutely—if you're doing it with purpose.
Whether you're a small business owner, a service provider, or someone with something valuable to share, blogging gives you a unique advantage many platforms can't match.
Blogging Builds Trust—Quietly and Powerfully
Here's the thing: anyone can post a sales pitch. But when you take the time to blog about your process, offer tips, or answer your customers' questions, you're doing more than selling. You're building trust.
Think of a local landscaping company that blogs about seasonal yard care tips. Or a nutritionist who shares weekly meal prep ideas. These aren't just posts; they're trust-builders. They position you as the expert, not just another option.
It's a Search Engine Magnet
Blogging for SEO is one of the most overlooked strategies for getting found online. When someone searches for "how to fix a squeaky garage door" and discovers a blog post that provides the answer, a visitor is gained without spending any money on ads.
Each blog post acts like a digital beacon. The more helpful and relevant posts you have, the more your site becomes visible on search engines.
Blogging vs. Social Media: One Lasts, One Scroll By
Social media is fast and flashy—but short-lived. A blog post, on the other hand, can bring in traffic for months or even years. That's the power of evergreen content.
The content you put on your blog belongs to you. No algorithms are hiding your posts. No platform changes wiping out your audience. It's your space, your rules.
But… What About the Time?
Let's be real—blogging takes time. Coming up with ideas, writing them out, editing, and publishing. It can feel like a lot. But it doesn't have to be overwhelming.
Start small. Once or twice a month is enough to gain momentum. Batch content when you're feeling inspired. And remember, a well-written post can go a long way.
If writing isn't your strength, use tools like ChatGPT or Grammarly. Plenty of content creators can turn your ideas into polished posts. We are always here to assist you as well.
Real Growth, One Post at a Time
What might success look like? Here are a few signs your blog is working:
- A potential customer tells you they found you through a post you wrote last year.
- Your Google traffic increases without any paid ads.
- Your expertise invites you to speak, collaborate, or consult.
- Readers leave comments or email you to say, "This helped me."
- Your blog becomes a go-to resource in your niche.
Blogging success isn't just about numbers—it's about building something that grows, serves, and keeps showing up.
So… Should You Be Blogging?
Whether you want to build a personal brand, grow your business, or explore what you say, blogging gives you a platform to shape. The internet doesn't need more noise. But it does require more thoughtful voices. You may be one of them.
Know that you SHOULD have a blog and still can't figure out what to write or want someone to do it for you? Schedule a call! We are your local companion in Ferndale and Bellingham.