Build Your Own Kayak Feature:

Sterling Kayaks - Bringing a Legendary Brand Into the Digital Age

Since 2003, Sterling Kayaks has been the go-to brand for elite kayakers and recreational paddlers alike. Renowned for their meticulous craftsmanship, lightweight design, and unparalleled performance, Sterling Kayaks are considered works of art within the kayaking world. But while their boats were world-class, their digital presence hadn’t kept pace.

Visit Sterling Kayaks

The Challenge

Sterling’s original website was a homegrown setup that had served its purpose—but as demand and the brand’s reputation grew, the site was no longer up to the task. It lacked mobile responsiveness, modern eCommerce functionality, and the ability for customers to fully engage with the brand online. Social media presence was minimal, and the opportunity to build a thriving community was untapped.

Before the Redesign

  • The Solution

  • The Results

  • The Impact

  • conclusion

The Solution

The Solution

ProFusion Web Solutions stepped in to bring Sterling Kayaks fully into the digital era, delivering a strategic overhaul from the ground up:

  1. Website Redesign & Development:
    We completely rebuilt the site on WordPress, integrating WooCommerce and a custom product configurator that allows users to design their own kayak—from model to color and beyond. (Check it out here: Design Your Own Kayak)
  2. Mobile Optimization & eCommerce Integration:
    The new site is mobile-friendly, fast, and intuitive, enabling customers to browse, customize, and purchase kayaks online with ease.
  3. Brand Extension Through Acquisition:
    With Sterling’s recent acquisition of Northwest Kayaks, we seamlessly expanded the site to include this new line while maintaining a cohesive brand experience. (NW Kayaks Line)
  4. Social Media Management:
    ProFusion now manages Sterling’s Instagram and Facebook accounts, creating a steady drumbeat of content that showcases real-world paddlers, shares user-generated media, and strengthens community ties. This authentic, collaborative presence has helped Sterling foster a loyal and engaged fan base.

The Results

The Impact

conclusion