The Importance of Engaging on Social Media

When people follow your business account on social media, they are seeking to form a connection with your brand. Social media has the word “social” in it for a reason, so it’s important to engage with your audience in order to develop a long-lasting relationship between you and your audience, that will hopefully last a lifetime. If you’re not sure where to start, we will walk you through the most important steps in connecting with your followers through social media engagement.

What exactly is social media engagement?

Social media engagement is essentially the measurement of interactions on your profiles. You will be able to measure your audience engagement by analyzing how many likes, comments, shares, messages, saves, mentions, retweets, and clicks you are receiving. If this number is high, this is a good indication that your followers are dedicated to your brand and enjoy your content. But high engagement doesn’t happen overnight, which leads us to our next topic…

Engaging on Social Media Is a Two-Way Street

Although a high engagement rate is essential to your social media success, you must work hard to get there. Engaging on social media is a two-way street, and encouraging interaction is the best way to see results. If there’s one important piece of information that you should remember, it’s that humans love to connect with other humans, and what better place to connect with them than through a social platform that encourages easy communication?

Engaging on Social Media

How To Boost Your Engagement Rate

So, you’re realizing your engagement rate is lower than you would like… How do you solve this? Well, if you haven’t guessed the answer already, we’ll spell it out for you... Engage, engage, and engage some more! If you’re not sure where to start, these tips on engaging your audience should do the trick:

1. Stay Active

You should be logging on to each account daily to keep tabs on your profiles, and follower activity.

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2. Check your messages, comments, and all notifications daily

Using a platform such as Meta Business Suite will help you keep track of all new followers, likes, comments and any messages that you may have missed while your phone was on “do not disturb.”

3. Respond to all comments and messages

Here comes the most important tip, ALWAYS respond to messages and comments. Even if you’re not sure what to respond, a simple “thank you” or your favorite (and appropriate) emoji will get the job done.

4. Follow new people daily

Following people in your niche is an amazing way to get your brand out there and increase reach. Try looking through competitor’s follow list to find the right people or searching through hashtags related to your business.

5. Reshare related content from other profiles

See something from one of your followers that pertains to your business? Reshare their content on your story or feed. This also lets them know that you value their content as well.

6. Reach out to your followers

Reaching out to your followers and customers is also an amazing way to start a conversation and build connections. You can ask for Google Reviews, give them information about your business, or simply let them know you like their content!

7. Like everything on your feed

Like nearly everything on your feed. This shows your followers that you are active, appreciate their posts, and will put your brand name in front of their face.

8. Leave meaningful comments on your followers’ posts

Commenting on posts in your feed, or from people you have just followed is also huge for engagement. Not only does this show them that you are active, but it will spread brand awareness by putting your profile in front of their followers as well.

9. Ask questions!

And lastly, ask your followers questions. Use interactive stickers on Instagram to post quizzes, polls, and questions to get them interacting and starting conversation. You can also ask questions in your Instagram captions, Facebook status, tweets, and LinkedIn posts.

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Don’t have time to actively engage on social media?

Don’t worry, we understand that social media engagement can be a time-consuming task. That’s why ProFusion Web Solutions has social media marketing professionals that can help take this tedious task off your plate. Want to learn more about how we can help? Let’s chat! Schedule a meeting with us today to get started.