small business website packages

Websites For Small Business- What Should Be Included?

If you are in business, regardless of whether you provide services or sell products, having a website is an effective way to promote your small business and connect to more customers. Fortunately, ProFusion Web Solutions provides great conversion focused website packages for small business to help owners build a great website without emptying their pockets or the hassle of having to do it themselves. Visit their website to learn more about small business website packages.

Specializing in building conversion focused websites for small and medium sized businesses for more than 17 years and hundreds of satisfied clients, we know how to build a great website and what a good website should have.

If you are planning to build a new website for your small business or modify your current website, here are some important elements that you should consider implementing in your business website.

Call-to-Action (CTA)

A CTA is a text or image that prompts visitors, or customers to perform a certain action. Your CTA can schedule a consultation, request information, or download a report, make a purchase, etc. With a simple tap of your visitor’s mouse you have a powerful tool to advise visitors how to take the next step in their buying journey. Make sure that your CTA is useful and relevant to the service or product you are offering and that it provides value to your visitor.

Great Video

Video can relay information in much less time than text and can do it in a fun and interesting way. Many business websites now contain videos because of the positive impact they has. Video plays a great role in helping people learn about your business, your intention, and what you stand for. And an effective video is no further away than your mobile phone. Not all videos need to be professionally produced. Sometimes the most effective videos come directly from the business owner telling people their story.

Trust Elements

One of the key elements in a sales transaction is trust. You cannot run a good business without earning your customers’ trust. Therefore, your website should have elements that build trust. Trust elements can be testimonials, reviews, or logos of your current or previous customers. Comments from social media can also help new client’s trust that you will take care of them as well. Make sure this social proof can be easily found and viewed by the site’s visitors.

New and Updated Content

A website is a dynamic vehicle meant to be changed and updated. Keep your website filled with fresh and upgraded content. You can place social feed or blogs on the homepage that indicate the recent activity that took place in your business. Listing events and updated client reviews that are front and center can keep people checking back to discover what’s new.

A content upgrade will also give people access to quality content in exchange for leads or email addresses. This is an important element that can boost conversion on your business website.

Highlight Your Core Products or Services

Your business website should promote all the products or services you are providing. They should be complemented with detail descriptions. This will give visitors the information they require while encouraging them to purchase your products and services.

These are just a few of the most important elements that your small business website should have.

Building a great website may not be easy. However, with the help of experts, it is possible. Let our experts at ProFusion Web Solutions help you build a conversion focused websites for your small business that increase your chances of succeeding in the online marketplace. To learn about small business website packages and website search engine cost, please feel free to contact us.

About the Author Patrice w/ ProFusion

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