What Goes on the About Page?
The About page, also called the About Us page, typically contains historical information about your business and the services you offer. Your about page should be simple and easy to understand, as it often is the first introduction to the people who make up your company and your culture .
While you might include the basics like your company history and location on this page, you should also focus on how to make a first impression that won’t easily be forgotten by potential clients.
Here are some tips on what to include on your website’s about page.
Who are you?
The "who" statements on your page should go beyond just business titles. You may be the CEO, but what does your title mean to your customers? What can your audience expect from you as an individual, and what can they expect of your team? You don’t need to write a dissertation revealing every detail of your personal life or the inner workings of the company, just give some background information on your professional career and relevant qualifications. People like knowing there is a real person or team behind the companies they support—not just an impersonal brand.
Why are you here?
Be transparent and open about why you’re building your business. Is it for fun? For profit? To help others in a certain niche? Talk about your goals, and what it is that you do. Talk about what you hope to accomplish and how long you plan on working at it. It’s important for visitors to feel like they understand your company and see that you are being honest.
How can we get in touch?
One of your top priorities should be making it easy for people to contact you. Whether you’re an established brand or just starting to set up your own business, having a way for users to get in touch with you is super important. To take things one step further, make sure that all information listed about your business or brand can be easily found (and ideally located right on your about page). Here’s what you should list:
- Phone Number
- Email Address
- Physical And/or Mailing Address
- Any Social Links
- If you are collecting email addresses for a mailing list, it would be great to have a “Contact Us” form.
Why do we care?
This last thing might be the hardest to do. But your About page should give the answer to the question “Why YOUR business?” Almost every industry has competitors. Why should someone go to you rather than someone else? What makes your company special? What do you do the best? This might be a simple sentence, or it might be harder to pin down. But a successful About page is going to let the reader know who you are, what you do, how to get in touch, and why you do your thing the best.