On the Web, credibility is everything. If a visitor cannot trust your site, they will not risk visiting it for fear of potentially downloading malware and putting them at risk. Blacklisting is a practice that flags a site usually for having malicious content, but sometimes because a site was used as part of a cyber-attack. A flagged site typically displays a warning that the site is not safe and to access it at your own risk.
Sometimes an innocent site ends up on a blacklist, usually due to being hacked. A blacklisted site sees an increase in bounce rate and a corresponding reduction in reputation which can have a lasting effect on your organic traffic and conversion rates. Blacklisting does not necessarily spell doom for your site, there are steps you can take to get back in good graces.
As with most things, taking steps to prevent your site from being blacklisted are better than the steps required to remove the blacklisting, but if your site has been blacklisted, here are the steps required to save it.
If you have questions about blacklisting or think your site may have been placed on a blacklist and do not know where to start, contact us and we can provide you with assistance in getting your site clean and secure again.