Whatcom Women in Business

What did WWIB think? 

WWIB Organization (review from Google)

We used the ProFusion team to rebuild our website, and we were so pleased! We experienced responsiveness from the team (shout out William!) proactive communication around timeline, and are so happy with the final product.

Empowering WWIB with a Modernized and Volunteer-Friendly Website. 

ProFusion partnered with Whatcom Women in Business (WWIB) to refresh their active and volunteer-managed website, aligning it with their new branding and streamlining usability for non-technical board members. By optimizing plugins, simplifying workflows, and enhancing the site’s design, ProFusion created a clean, modern, and user-friendly platform that reflects WWIB’s mission. All updates were completed seamlessly, ensuring no disruption to the organization’s regular activities. With ProFusion’s fully managed hosting, the site remains secure, reliable, and ready to support WWIB’s ongoing impact in the community.

Visit The Wwib Website

The Challenge

Whatcom Women in Business (WWIB) is a vibrant organization that relies on an active website to manage monthly events, sponsorships, membership updates, and scholarship applications. For over 10 years, ProFusion has provided fully managed hosting for WWIB, ensuring the site remains secure and up-to-date. However, with a rebranding effort and a decade of volunteer-led updates, the site needed a refresh. Key challenges included:

  • Volunteer Management: The site is maintained by a rotating board member, often with limited technical expertise, making usability critical.
  • Streamlined Functionality: Over time, unnecessary plugins and outdated procedures added complexity to site management.
  • Updated Design: The site’s appearance needed alignment with WWIB’s new branding kit while preserving its accessibility and active functionality.

  • The Solution

  • The Results

  • Looking Ahead

The Solution

The Solution

ProFusion worked closely with WWIB to modernize their website without disrupting its regular usage. The updates included:

  1. Plugin Optimization: Removed outdated and unnecessary plugins to streamline the site’s backend and improve overall performance.
  2. Usability Enhancements: Simplified workflows for non-technical volunteers, making it easier to manage events, memberships, and sponsorships.
  3. Design Refresh: Updated the website’s look and feel to align with WWIB’s new branding kit, creating a clean, professional, and mission-focused design.
  4. Seamless Transition: Performed all updates while ensuring the website remained live and fully functional for the organization’s active user base.

Web Design

Website Hosting

 Maintenance + Updates

The Results

Looking Ahead