Mobile-Friendly Web Design
Mobile Friendly Web Design means that the design of a website is nice-looking, and easy to use across many devices, especially a smartphone. This is also often referred to as a responsive design, meaning it responds to your screen size and presents a slightly different version of your website on different screen sizes. There are a lot of things that can contribute to a design working well across multiple device types, including font size, the amount of text on a page, your overall layout, etc.
“But why is this important? Do people really look at my site on a phone?”
Here are some important statistics about mobile web traffic:
In 2018, 52.2% of all website traffic is generated from mobile phones.
This is the most recent date for which data is available, and this number increases substantially every year. If your website isn’t very usable on a mobile device, you are likely turning away over half of your potential website traffic.
61% of consumers say they are more likely to purchase from mobile-friendly sites.
Well over half of people who buy things online are doing so from a mobile device. This pushes simple traffic even further. If people are having a difficult time browsing and completing a checkout on their mobile device, you’re going to see a significant decrease in the number of sales you make on your website.
52% of PPC clicks come from mobile
PPC means Pay Per Click - Basically a digital ad. So over half of the people who see and act on an ad are on their mobile device. What this means is that if you have a website, and are running ads to bring people to that website, you can assume that most of the people who click on your ad will be on their phones. So if you pay for that click, and then the user is presented with an unfriendly version of your site, your Return on Ad Spend is going to be far less than it could be with a great mobile site.
18 years web design experience.
Often, a small business owner creates their own website. That creation took a long time, and that small business owner is very proud of their creation! It can be hard to look objectively at the site that took so much time and effort to make and decide “this just isn’t working the way I want.” Profusion Web Solutions is here to help. With over 18 years of designing websites, we can provide an impartial set of eyes and a professional view of your website. We can let you know what might be causing issues, and provide insight into how your website can be improved.