Why Organic Social Media?
Social media marketing can be an important strategy for growing your business, whether you have online or in-person customers. However, while paid advertising on social media (like Facebook ads) can be very effective, it’s not the only option available to you as a marketer. In fact, many companies are now using social media marketing strategies that don’t rely on any paid advertisements at all!
Let’s take a look at why these no ads strategies can be just as powerful as paid ads and how they can be used to grow your business without breaking the bank.
1) Increase Brand Awareness
To market effectively, you need to know who your audience is and where they spend their time. So how do you do that without shelling out big bucks for ads? You gain social media marketing influence. By engaging in platforms where your target customers are, you’ll make yourself available to those customers—while making it easy for them to get in touch with you.
You can also increase brand awareness by writing guest posts on blogs relevant to your industry and commenting on other people’s blogs in your space.
2) Increase Website Traffic
The easiest way to increase traffic to your website is through social media. For free, you can get hundreds, thousands, or even millions of views from a Facebook post or tweet. By using social media to promote your business for free, you’ll build brand awareness while also educating your audience about your product or service. This will ultimately improve your click-through rate and conversion rate.
3) Grow Email List
One reason social media marketing can be effective without ads is that it allows you to grow your email list quickly. Once you have an audience, every time you put out a new piece of content (like a new post), promote it to your email list. This will drive traffic back to your site and convert more visitors into followers.
Over time, these followers will be interested in what you have to say, and they’ll eventually become customers when/if you put up ads or launch a paid membership site.
4) Improve Conversion Rates
Ultimately, your goal with any social media marketing plan is to convert visitors into customers. The most direct way to do that is by serving them relevant ads. But if you can’t—or won’t—run them, you should at least ensure that you have an interesting and well-crafted website where your target audience can easily find it. Strong content on a well-designed site will improve conversion rates without serving up any advertising at all.
If organic social posts are just too time consuming, or you don't know what to post, Schedule A Call and we can help!