If you have ever hovered over the Boost button on Facebook and wondered what it actually does, you are not alone. In this blog, we’ll explain what boosting is, how it differs from regular posting, and how to tell if it is the right move for a specific post.
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The importance of mobile (Updated 2025) Mobile Matters More Than Ever (and what “responsive” vs “adaptive” really mean)If you’re reading this on your phone, you’re in good company—more than half of web visits now happen on mobile. In late 2025, StatCounter’s worldwide numbers showed mobile at roughly 57–58% of traffic, with desktop around 42% and
Resizing Images for the Web – Updated 2025 Plain-English 2025 GuideIf your pages feel slow or your pictures look fuzzy or stretched, your images are probably too big or the wrong type. Good news: a few simple tweaks can make your site load faster and look sharper.The super-short answer (what to use)Photos (people, places, products): AVIF first. If that’s
Marketing works. What doesn’t work is vague goals, mismatched audiences, weak offers, inconsistent execution, and no measurement.
Dissecting a Spam Email – updated 2025 Our CFO recently received a very realistic email from a company indicating some training our CEO requested that was past due with a “note from the CEO to pay immediately.” Without checking directly with our CEO by phone, this invoice could easily have been paid with no recourse
Marketing works. What doesn’t work is vague goals, mismatched audiences, weak offers, inconsistent execution, and no measurement.
Here’s the simple truth: if you rely only on social media, you’re renting an audience you don’t fully control.
