Should your small business invest in SEO or Google Ads? The answer depends on where you are right now and in this session, we break it all down so you can make the right call for your specific situation.
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A rapid-fire Office Hours Q&A on email frequency, Google Business Profile posting cadence, ADA compliance basics, why modern websites scroll, updating your GBP address, and whether to improve or rebuild your current website.
We used to tell business owners that their website was their first chance to make a great first impression on potential customers. Unfortunately, the website is now playing second fiddle to your Google Business Profile (GBP).
If your site gets traffic but calls and inquiries are down, the problem is often not marketing. It’s usually one of five silent failures: broken or misrouted forms, mobile call friction, slow page speed, tracking gaps, or outdated updates/security issues that cause glitches and distrust.
Local search gets messy when your business information is inconsistent across the web (name/address/phone/hours don’t match) or when your website’s service pages don’t clearly match what customers are searching for.
The About Us page has become a competitive differentiatorIf you have access to your website analytics – go take a look and see where your About Us page is on the most visited page list. If you’re like a lot of other small businesses, here’s a scenario that plays out almost every time someone lands
Clicks are harder to earn than they used to be. Between zero-click search results, map listings, and AI answers, visibility doesn’t always turn into website traffic anymore. That’s why the businesses that win are the ones that capture and convert leads when someone is ready to act.